TLDR: Salsify has launched new AI-powered capabilities, including a conversational AI assistant named ‘Angie’ and the ‘Intelligence Suite,’ to transform Product Experience Management (PXM) operations. These innovations aim to deliver scalable AI automation within existing workflows, accelerating ROI for brands navigating the digital shelf and the emerging agentic commerce era.
Salsify, a leading Product Experience Management (PXM) platform, has unveiled significant advancements in its AI capabilities, designed to revolutionize how brand manufacturers, distributors, and retailers manage product experiences across the digital shelf and in the evolving landscape of agentic commerce. The announcement, made on October 20, 2025, introduces new features aimed at integrating AI-powered automation directly into day-to-day operational workflows at a massive scale.
This strategic approach by Salsify directly addresses findings from recent MIT research, which indicates that only a mere 5% of enterprise generative AI pilot programs achieve measurable return on investment (ROI). The research emphasizes that the true path to value lies not in specific AI models, but in adopting systems that are capable of learning, adapting, and deeply integrating into existing business processes. Salsify’s workflow-centric methodology is poised to help its customers accelerate their AI investment returns by seamlessly blending AI, automated, and human-powered actions into unified business processes. This integration is deemed essential for scaling optimized, best-in-class product experiences across diverse channels, audiences, products, and agentic commerce interactions.
A cornerstone of this launch is “Angie,” an innovative conversational AI assistant embedded directly within the Salsify platform. Angie is designed to empower users to tackle complex PXM tasks through a simple, intuitive conversational interface, thereby expanding the usability of Salsify to a broader range of users.
Complementing Angie is the “Intelligence Suite,” a robust collection of intelligent, AI-powered task types seamlessly integrated into the Salsify Workflow Engine. This suite is engineered to deliver automation at an unprecedented scale within the natural flow of how teams currently operate. Salsify highlights its existing automation prowess, noting that its engine autonomously completed 510 million tasks in the past year, even prior to this latest launch.
Salsify’s core competitive advantage lies in its unified platform and workflow engine. The company asserts its position as the only PXM vendor built from inception as a single system encompassing record-keeping, workflow management, and syndication. This foundational architecture enables Salsify to embed AI comprehensively throughout the entirety of PXM operations, ensuring a cohesive and efficient approach to product experience management.
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The company’s vision is to help companies drive AI ROI by accelerating and scaling current PXM processes while simultaneously preparing them for the future of agentic commerce, where AI agents will play a significant role in consumer interactions and purchasing decisions.
