TLDR: Sajith Ansar, a Dubai-based entrepreneur, has launched ‘Unlimits’, an AI-powered platform designed to help individuals achieve their personal and professional dreams with ‘scientific precision’. The app, which officially launched on September 17, aims to reach 50,000 users by the end of 2025 and one billion dreams by 2030. It leverages AI for personalized coaching, neuro-linguistic programming techniques from celebrity hypnotherapist Paul McKenna, and a three-step framework: Dream, Manifest, Achieve.
Dubai, UAE – September 27, 2025 – Sajith Ansar, a veteran entrepreneur with over 23 years of experience in the design agency sector, has introduced ‘Unlimits’, a groundbreaking AI-powered platform aimed at helping individuals realize their aspirations. Ansar, founder and CEO of Unlimits, claims it to be the world’s first such platform, designed to facilitate personal transformation with ‘scientific precision’.
The app officially launched on September 17, with ambitious targets of attracting 50,000 users by the close of 2025 and contributing to the achievement of one billion dreams globally by 2030. Ansar, who established Idea Spice, a 2,500-brand portfolio agency, after arriving in Dubai in 2001, spent five years developing Unlimits. His motivation stemmed from identifying a significant gap in the personal development market.
Ansar highlighted two primary groups of people: those with numerous dreams who fail to act on them, and those engrossed in the ‘rat race’ who have forgotten how to dream. His research indicates that 83% of individuals lack a clear vision for their future, and 92% of those who set goals ultimately do not achieve them.
Key to Unlimits’ methodology is an advisory partnership with celebrity hypnotherapist Paul McKenna. Ansar describes their collaboration as a ‘manifestation’, noting that McKenna’s contact details were provided by his co-founder, Siddharth Anantharam, and a serendipitous meeting in Dubai solidified the partnership. McKenna’s techniques, previously utilized by prominent figures including football players and pop stars, are integrated into the platform.
How Unlimits Works:
The platform operates on a ‘Dream, Manifest, Achieve’ framework. Users engage with inspiration galleries, interact with AI-powered versions of their future selves, and access guided manifestations recorded by Paul McKenna, employing neuro-linguistic programming (NLP) techniques. Ansar emphasizes a five-step principle that translates desires into action, promoting self-coaching as the most effective method for change.
The app breaks down large goals into manageable daily tasks, adhering to Harvard’s ‘optimal discomfort’ principle, which advocates for incremental, sustainable changes. It incorporates multiple AI agents that continuously learn user patterns, providing personalized and adaptive coaching. ‘The advisor is constantly learning about you,’ Ansar explained. ‘When you come back and talk to the advisor, you suddenly realise somebody who knows so much about you.’ The platform also features social elements, enabling users to join challenges and share progress within a global community.
Revenue Model and Expansion:
Unlimits operates on a subscription model, priced at $10 per month or $90 annually, including a one-month free trial and 50,000 credits for AI features. Future revenue streams may include marketplace partnerships offering deals on services like gyms and travel, akin to a Pinterest-style model with integrated purchasing. The company, currently with 16 employees across the UAE, India, and Portugal, has secured angel investment and is now seeking venture capital for international expansion. Plans include localization into multiple languages by 2026, targeting markets such as India, GCC countries, Europe, Latin America, and the United States.
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Ansar differentiates Unlimits from other wellness apps like Headspace and Calm by focusing specifically on goal achievement through AI-powered personalization, aiming for ‘lasting change, turning inspiration into measurable breakthroughs.’ Upcoming features include specialized modules from Paul McKenna for areas like smoking cessation and financial mindset changes, priced at $10 per module, and an annual ‘Unlimited Dream Summit’ along with webinars featuring renowned coaches. Unlimits positions itself as an ‘operating system for human potential’ within the $200 billion global wellness and personal development market, capitalizing on the growing trend of ‘manifestation’ as seen on platforms like TikTok.
