TLDR: AI actress Tilly Norwood, a creation of Eline Van der Velden’s AI talent studio Xicoia (and UK production company Particle 6), is reportedly in discussions with talent agents for potential roles in film and other projects. This development, revealed at the Zurich Summit, highlights the entertainment industry’s growing, albeit quiet, embrace of AI technology for content creation, promising significant cost reductions and new storytelling avenues.
Zurich, Switzerland – September 27, 2025 – The entertainment industry is buzzing with the news that AI-generated actress Tilly Norwood is drawing significant interest from talent agencies, signaling a quiet but firm embrace of artificial intelligence within major studios. The revelation came from actor, comedian, and technologist Eline Van der Velden, founder of the AI talent studio Xicoia, during a panel discussion at the Zurich Summit on Saturday.
Tilly Norwood, the brainchild of Van der Velden’s UK production company, Particle 6, is described as a ‘fully screen-ready AI actress’ capable of a wide range of expressions, including crying. Her debut was in a comedy sketch titled ‘AI Commissioner,’ which playfully explores the future of TV development. This sketch, along with all other actors in it, was entirely generated using AI software, showcasing the advanced capabilities of the technology.
Van der Velden’s venture, Particle 6, aims to redefine video, film, and TV production by blending AI innovation with traditional filmmaking. The company claims its AI-driven approach can lead to up to a 90% cost reduction without compromising creativity or quality. This efficiency is a major draw for studios looking to optimize production budgets.
The discussions with talent agents for Tilly Norwood are reportedly exploring her feature in movies and a variety of other projects, many of which are currently under non-disclosure agreements. This indicates a serious consideration of AI talent for mainstream roles, moving beyond experimental stages.
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Ethical considerations surrounding AI in entertainment, such as licensing for AI-trained models and consent in romantic scenes, are also part of the ongoing dialogue. However, Van der Velden has previously stated that she doesn’t question directors on the licensing of everything that trained them, suggesting a pragmatic approach to integrating AI. She believes that audience acceptance will ultimately hinge on compelling storytelling, regardless of whether the talent is human or artificial. As long as viewers are presented with top-notch narratives, AI talents and even entirely AI-created shows are expected to be embraced.
